GRAPHIC DESIGN

Graphic design is everywhere you look, and for good reason. No business owner operates without competition, and everyone wants to get ahead. One of the best ways of doing this is to introduce punchy and vibrant design to your brand image, setting you apart from the competition.

Graphic design has been in full swing for around a century, but the fundamentals have always remained the same; type and imagery combined to communicate an idea. Design does not simply look nice; it has a purpose and a mission. It is the discipline of visual communication. Bad designers get too caught up in making something look good while forgetting its entire purpose.

For example, people misunderstand what makes a good logo. Nike’s brand is not known around the world because of the logo – the logo is known around the world because of the brand. For a smaller local company, however, a successful logo will communicate the vibe and purpose of a company while piquing interest.

Design is also incredibly important when it comes to extremely competitive professions, such as joinery and other trades. If you are going to hire a tradesperson, there is very little to tell them apart outside of their name. However, a well-designed website, leaflet, or advertisement can be enough to set you apart from the rest of the group who are almost entirely faceless.

Bigger businesses might forego proper care and attention, building your projects from what are essentially templates. This method does not mean the final project will not be good, but it is hard to be great when it is at its core built on the foundations of something else. I will see every project through from start to finish, and every project I work in is entirely bespoke, original, and according to your specific requests and needs.

Regardless of what product your business sells, or what service it provides, there is always room for design. Whether you want a new logo, professional and bespoke business cards, or even a graphic for the side of your company vehicle, design can improve almost every aspect of your business.