It is very easy to make a mistake when it comes to business cards. Many people design something or have something designed for them, that is destined for the rubbish bin before it is even handed out!
There are a few steps that you have to take in order to ensure that your card is fit for purpose and is ready to impress and inform potential clients.
The effectiveness of a business card is absolutely vital; it is the last line of defence before your potential business relationship falls into absolute obscurity. Let us work with you to create a card that represents your company while meetings its full potential.
Give me a call today on 01501 797 061 to discuss how I can help you.
Four Common Business Card Mistakes
Despite the simple nature of business cards, there is a lot of room to go wrong:
- Making your card the wrong size
- Not giving enough detail
- Poor quality cards
- Not projecting the correct image
Make Sure Your Card is the Right Size
Many people make the mistake of opting for an awkwardly sized business card in order to stand out from the crowd. At networking events, it is not unusual to receive a card that is tiny, or far too thick, or too large, or a circle, and so on and so on. Generally, this is just annoying.
Consider the fact that many people will attempt to organise these cards in folders, stacks, even just a rubber band. Any cards that make this a problem are likely to just end up in the bin.
There are plenty of ways to make a business card stand out from the crowd will making sure that it remains uniform when stacked or stored with regularly shaped and sized examples.
Naturally there are some exceptions to this rule, for example in creative industries and so on, but generally, it is best to stick within certain parameters!
Include Enough Details
Remember, handing out a business card is the last interaction you will have with someone before they either do or do not get in contact with you. You won’t get a chance to remind them of who you are or what you do, so make sure everything they need to know is present.
Your business card is, essentially, an advertisement. It is vital that it shows the following things:
- What your business does precisely
- Why your business stands out from the competition
Many people get distracted by making sure that the design is beautiful and that your logo is eye-catching, yet many people forget to add anything else!
Make Sure Your Card Is Quality
Business cards are not an expensive form of marketing. This is especially true if you get them screen printed in large numbers; although it costs some money to get the job going, scaling it up does not increase the cost of the job by much.
It is vital that the quality of your card represents your brand, and as a result, you had best make sure it is made form good paper and well-designed.
If your card is sturdy and well-printed, then it will look less disposable. A flimsy and thin card with a generic design and blurry printing will look like rubbish and may well end up being put directly into the bin.
I have an in-depth knowledge of every kind of cardstock available as well as the wide array of design techniques that are available to make sure your card hits the mark. Give me a call today to get your printing project underway.
Make Sure the Card Fits Your Industry
It is important that your business card, in one way or another, is representative of your industry. Evoking the wrong image can lead to confusion and will reduce the effectiveness of the card.
For example, if you are an accountant, you probably don’t want to hand out a card which is covered in rainbows and metallic silver inlay cards.
Similarly, if you run a nursery, you likely don’t want to hand out a plain white card with plain black font.
Make sure that your design is in line with the standards of your industry; this still leaves plenty of room for individuality.
Get in Touch
Whether you need a custom designed card or just need one that you already have printed professionally, give me a call today on 01501 797 061 to discuss how I can help you.
Alternatively, fill in my contact form, and I will give you a call as soon as possible.